Here to teach: Peeling Back The Google TV Ad
Google demonstrates very savvy advertising chops with its recent “Here to help” television ad. See what sets it apart from the rest.
Lucas Dower
July 5, 2019
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Intro Fuel
We strategise manage consult on influencer campaigns.
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“A brand is no longer what you say it is, it’s what they say it is.”
Marty Neumeier
American Author & Entrepreneur
This is our why...
Intro Fuel is an influencer marketing agency in Canada that does things differently. The first step in all our campaigns is simple: A story. Marketing is about storytelling, not showing off trendy outfits on social media using popular people. With the increasing strictness from governing boards, the scrutiny marketers are getting, and privacy crackdowns, we understand that advertising needs to work to earn the consumer’s permission to advertise more. A relationship needs to be built before anyone is pulling out their credit card.
Breaking Down a Real Influencer Campaign Brief
Content without strategy is doomed to fail. An influencer campaign brief encapsulates your marketing strategy into a document meant for content creators.
Ryan Kucey
July 3, 2019
Removing Likes is Not The Demise of Influencer Marketing
You might think that removing ‘likes’ from Instagram would hurt influencers marketing – in reality, it opens doors to better influencer content than ever.
Lucas Dower
July 2, 2019
Our Promise
Quality Guarantee
If you like it… Buy it. If you don’t… Don’t.
Quick Turnarounds
Live in as little as two weeks.
Real Time Reports
Stay up to date in your own dashboard.
Story-Driven
Influencer MArketing
We understand consumers don’t thumb through social feeds with their credit card handy – they’re there to consume content. That’s why everything we do starts with a great story.
Full Influencer Campaign Management
Running a campaign is time consuming and capital intensive. We work with you to establish the messaging, strategy, & KPI’s based on your unique goals and objectives. From there, we handle the rest.
Consulting for
In-House Influencer Marketing Teams
With the right team and systems in place, it makes sense to create and manage your campaigns in-house. We help you build, manage, and report on your own influencer programs.
fall in love with the things we do
Plug n' Play
You know the messaging that opens your customer's hearts (& wallets). We'll take what's already working for you, and plug it into an engaging influencer campaign.
Nano-Influencer Focused
The most intimate communities are composed of family, friends, and colleagues. We strategically partner with those who allow us access to these networks.
Controlled Messaging
We certainly don't put words in anybody's mouth, but it's important you get what you're looking for. That's why all influencer content is submitted to us for approval first.
100% Organic
By finding influencers who truly resonate with your brand, we create content as organic as a conversation around the dinner table.
Quality Guaranteed
We're so confident in our ability to create only the best content for you, that everything is quality guaranteed. Don't love it? It's free.
Fit to Your Budget
Your in-house influencer program designed & optimized for your unique situation. We'll build, train, and mentor your team to run the best campaigns possible.
We believe in different
Scale & Optimize an influencer marketing program for your brand today with one of Canada's top influencer marketing agencies.
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Take a peek inside of the things we've done.
Case Studies
Our diverse and unique portfolio of clients forces us to consistently be a leader in this space. We think our work speaks for itself, so check out some of the cool projects we have played a role in.