To ensure your brand’s babysitters create content that makes everyone happy (including your customers), we strongly recommend that you develop a concise influencer campaign brief. This is a document that you’ll send to influencers before they formally agree to partner with your brand. It won’t be a list of rules, regulations, and do’s and don’ts. It should outline what the campaign’s objectives are, how the product is used, and what sort of things they could do to successfully create engaging content.
Do not paint an exact picture. You can start with a few bullet points of what not to do, which could include things like not forgetting to include your @handle, not being in the photo/video, or taking dark and grainy images. Then focus on giving them light creative direction that helps them spark their own ideas.