Google demonstrates very savvy advertising chops with its recent “Here to help” television ad. See what sets it apart from the rest.
Category Archives: Influencer Marketing
Breaking Down a Real Influencer Campaign Brief
Content without strategy is doomed to fail. An influencer campaign brief encapsulates your marketing strategy into a document meant for content creators.
Removing Likes is Not The Demise of Influencer Marketing
You might think that removing ‘likes’ from Instagram would hurt influencers marketing – in reality, it opens doors to better influencer content than ever.
Think Piece: The Future of Influencer Marketing [Nano-influencers]
The future of influencer marketing? Nano-influencers are the driving force of modern influencer marketing campaigns. See how they can elevate your brand.
Why most influencers aren’t influencing anyone
There is a divine separation between most of today’s influencers and what a true thought leader actually is. Decipher influencers from the influential.
Why You Need an Influencer Strategy Audit
An influencer strategy audit takes a look under the hood of your campaign to pinpoint exactly what the problem is and give you the clarity to improve it.
3 Ways to Reduce Time Spent on Influencer Management
Consumer’s time spent on social has only increased. But as far as influencer management goes, marketers are spending more time than ever.
16 Tools to Help Manage Influencer Marketing Campaigns
We compiled a list of 16 tools that will help your influencer marketing campaign become more efficient and effective.
The Anatomy of A Perfect Influencer Partnership
If you think that finding the right influencer(s) is the most difficult part, you’re probably underestimating the complexity of influencer partnerships.
FACT: Instagram Pod Fraud Is Killing Your ROI
Nearly 50% of marketers are oblivious to Pod fraud happening in their own campaigns. Get ahead of it now!