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Category Archives: Influencer Marketing

Here to teach: Peeling Back The Google TV Ad

Content

Google demonstrates very savvy advertising chops with its recent “Here to help” television ad. See what sets it apart from the rest.

Posted byLucas DowerJuly 5, 2019July 5, 2019Posted inInfluencer MarketingLeave a comment on Here to teach: Peeling Back The Google TV Ad

Breaking Down a Real Influencer Campaign Brief

Influencer campaign brief

Content without strategy is doomed to fail. An influencer campaign brief encapsulates your marketing strategy into a document meant for content creators.

Posted byRyan KuceyJuly 3, 2019July 4, 2019Posted inInfluencer MarketingLeave a comment on Breaking Down a Real Influencer Campaign Brief

Removing Likes is Not The Demise of Influencer Marketing

Influencers

You might think that removing ‘likes’ from Instagram would hurt influencers marketing – in reality, it opens doors to better influencer content than ever.

Posted byLucas DowerJuly 2, 2019July 2, 2019Posted inInfluencer MarketingLeave a comment on Removing Likes is Not The Demise of Influencer Marketing

Think Piece: The Future of Influencer Marketing [Nano-influencers]

Nano-influencers

The future of influencer marketing? Nano-influencers are the driving force of modern influencer marketing campaigns. See how they can elevate your brand.

Posted byLucas DowerJune 28, 2019July 2, 2019Posted inInfluencer MarketingLeave a comment on Think Piece: The Future of Influencer Marketing [Nano-influencers]

Why most influencers aren’t influencing anyone

Influential influencers

There is a divine separation between most of today’s influencers and what a true thought leader actually is. Decipher influencers from the influential.

Posted byRyan KuceyJune 25, 2019June 27, 2019Posted inInfluencer MarketingTags: Influencer MarketingLeave a comment on Why most influencers aren’t influencing anyone

Why You Need an Influencer Strategy Audit

Influencer Strategy Audit

An influencer strategy audit takes a look under the hood of your campaign to pinpoint exactly what the problem is and give you the clarity to improve it.

Posted byLucas DowerJune 24, 2019June 26, 2019Posted inInfluencer MarketingTags: Influencer MarketingLeave a comment on Why You Need an Influencer Strategy Audit

3 Ways to Reduce Time Spent on Influencer Management

Influencer Management

Consumer’s time spent on social has only increased. But as far as influencer management goes, marketers are spending more time than ever.

Posted byRyan KuceyJune 20, 2019June 20, 2019Posted inInfluencer MarketingTags: Find influencers, Influencer Marketing, Influencer Marketing Strategy, Influencer OutreachLeave a comment on 3 Ways to Reduce Time Spent on Influencer Management

16 Tools to Help Manage Influencer Marketing Campaigns

Influencer marketing tools

We compiled a list of 16 tools that will help your influencer marketing campaign become more efficient and effective.

Posted byLucas DowerJune 18, 2019June 20, 2019Posted inInfluencer MarketingLeave a comment on 16 Tools to Help Manage Influencer Marketing Campaigns

The Anatomy of A Perfect Influencer Partnership

The Anatomy of influencer partnerships

If you think that finding the right influencer(s) is the most difficult part, you’re probably underestimating the complexity of influencer partnerships.

Posted byRyan KuceyJune 17, 2019June 17, 2019Posted inInfluencer MarketingLeave a comment on The Anatomy of A Perfect Influencer Partnership

FACT: Instagram Pod Fraud Is Killing Your ROI

Instagram pod

Nearly 50% of marketers are oblivious to Pod fraud happening in their own campaigns. Get ahead of it now!

Posted byLucas DowerJune 14, 2019June 14, 2019Posted inInfluencer MarketingLeave a comment on FACT: Instagram Pod Fraud Is Killing Your ROI

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