We aimed to raise awareness about what separated Bishop's University from other higher-education institutions – primarily in Ontario and British Columbia. The message had to be told by the university's most promising young students.
BY INTRO FUEL
Online Bishop’s University ambassadors were chosen as the best advocates for the university. They were tasked with sharing with their audiences what led them to choose the university as a place to continue their education in their first of two posts.
Their second post’s content depended on the hometown of the student. Ontarians shared to their audiences that no other university in the province offered what BU does, while BC students communicated that there’s a great need for French teachers in their province, and that BU offers the education they need for the career.
Ten ambassadors were selected for the campaign, each posting twice on their feeds and several times on their Instagram Story.
After 22 individual uploads, our campaign accumulated…
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