Influencer Marketing Halifax

Objective

We aimed to show what Saint Mary's University had to offer prospective students, through the lens of real, current students. We dove into the minds of the best and brightest students on campus to gain insight to their experience choosing the university, daily life on campus, and highlights of their university experience.

CASE STUDY

Intro Fuel Marketing Budget

Saint Mary's University

Saint Mary's University

BY INTRO FUEL

Execution

Online Saint Mary’s University (SMU) ambassadors were chosen as the best advocates for the university. They were tasked with sharing with their audiences what led them to choose the university as a place to continue their education, showcasing what SMU had to offer.

 

 

Their second post’s content drew on their experience at school after choosing SMU. The ambassadors shared their experiences on campus and opened up a dialogue for future students to be comfortable asking questions and learning more about SMU.

To collect student data, we created a landing page that each student ambassador drove their followers to.

Results

Ten ambassadors were selected for the campaign, each posting twice on their feeds and several times on their Instagram Story.

After 20 individual uploads, our campaign accumulated…

 

Influencer Marketing Saint Mary's University
Influencer Marketing Saint Mary's University
4353 +
In Social Reach
14353 +
Impressions
1353 +
Total 'Likes'
23 +
Total 'Comments'
2
Avg 'Likes'
1
Avg 'Comments'
1 %
Avg Engagement Rate
2
Posts Uploaded

Intro Fuel | Influencer Marketing Agency

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